{"id":3039,"date":"2018-10-07T10:18:44","date_gmt":"2018-10-07T10:18:44","guid":{"rendered":"http:\/\/existentia.com.hr\/?p=3039"},"modified":"2018-10-07T17:13:04","modified_gmt":"2018-10-07T17:13:04","slug":"pronaci-sebe-u-svijetu-punom-kardashiana","status":"publish","type":"post","link":"https:\/\/existentia.com.hr\/hr\/pronaci-sebe-u-svijetu-punom-kardashiana\/","title":{"rendered":"Prona\u0107i sebe u svijetu punom Kardashiana"},"content":{"rendered":"
\"prona\u0107i<\/a>
Unsplash, Elijah O’Donnell<\/figcaption><\/figure>\n

Kako prona\u0107i sebe u svijetu punom Kardashiana, Instagrama i influencera? I za\u0161to bi to moglo biti dobro za nas? Odgovore daje profesor filozofije Wojciech Kaftanski.<\/span><\/p>\n

____________________________<\/p>\n

Savjet koji je Cervantes dobio od svojeg imaginarnog prijatelja kad je rije\u010d o pisanju Don Quixotea, koji je jednom progla\u0161en najboljom knjigom svih vremena, bio je – opona\u0161aj. Nepoznati lik savjetuje u uvodu, “U onome \u0161to pi\u0161e\u0161 samo mora\u0161 opona\u0161ati i \u0161to bolje bude\u0161 to radio, to \u0107e biti bolje tvoje pisanje.” Ovo pravilo imitacije duboko se upilo i definiralo je Don Quixotea u smislu njegove knji\u017eevne strukture i intelektualne substance. Zaista, ova preporuku u knjizi ponavlja i njegov\u00a0istoimeni protagnist te se na kraju prenosi i onkraj pisanja, na druge sfere \u017eivota. \u0160to god da u \u017eivotu poku\u0161avate raditi, imitirajte najuspje\u0161nije u tom podru\u010dju.<\/p>\n

Taj “\u0161to god”, kojeg Don Quixote ima na umu, ima duboku egzistencijalnu dimenziju jer pokriva same na\u0161e \u017eivotne stilove, vrijednosti i moral. To pravilo imitacije modela, tako tipi\u010dno za intelektualne, moralne i religiozne diskurse od antike do renesanse, ni danas nije manje utjecajno. Ili je danas mo\u017eda \u010dak utjecajnije nego ikad prije.<\/p>\n

Na\u0161 svijet zasi\u0107en je uzorima neke vrste. S najnaprednijom tehnologijom na dohvat ruke, mo\u017eemo odabrati koga \u0107emo imitirati; od znanstvenika do Instagram influencera, od politi\u010dara do sporta\u0161a. Oni su figure toliko druk\u010dije jedne od drugih koliko su to Marie-Curie Sklodowska, Kim Kardashian, Nelson Mandela ili Nick Cummins. Iako se \u010dini da nas poku\u0161avaju uvjeravati samo o potpuno razli\u010ditim stvarima poput toga koja se odje\u0107a u trendu, za koju bismo politi\u010dku stranku trebali glasati i kakva je vrsta dijete dobra za nas, oni nam zapravo govore kakav \u017eivot je vrijedan \u017eivljenja<\/em><\/strong> – \u010dak i ako misle da to ne rade. Divimo im se, slu\u0161amo ih i imitiramo. \u017delimo ono \u0161to oni \u017eele. \u017delimo postati poput njih bar na neki na\u010din. Njihovi su \u017eivoti na\u0161i modeli za \u017eivljenje.<\/p>\n

To nije samo puki sociolo\u0161ki fenomen. On ima duboke filozofske implikacije. Na nedavnu 21. godi\u0161njicu smrti Lady Diane, na internetu se ponovo pojavio poznati\u00a0meme<\/a>: “U svijetu punom Kardashiana, budi Diana.<\/em>” Ovaj fenomen dru\u0161tvenih medija govori ne\u0161to o nama i na\u0161im uzorima. Primarno nas podsje\u0107a da smo prirodno bi\u0107a koja imitiraju. I takav je i Aristotelov odgovor njegovom u\u010ditelju, Platonu, koji je naivno mislio da na\u0161u sklonost imitaciji drugih mo\u017ee kontrolirati razum. Dok se oba mislioca sla\u017eu da je dobro imitirati uzore, Platon je manje naivan oko potrebe za prepu\u0161tanjem divljenju kako bismo otkrili te po\u017eeljne kvalitete.<\/p>\n

Ta stara i nerij\u0161ena slijepa ulica i pojavila se u nedavnim filozofskim promi\u0161ljanjima moralnog imitiranja. Pionir ove moralne teorije,\u00a0Linda Zagzebski<\/a>, smatra da emocija divljenja uspje\u0161no detektira izvrsnost u brojnim\u00a0uzorima. Oni koji su\u00a0najbolji i najizvrsniji posebno su privla\u010dni i\u00a0pogodni za opona\u0161anje. Uzor nije genije, a ono \u010demu se divimo nije talent ni naslje\u0111e, smatra Zagzebski. Te bi nas stvari odvratile od divljenja. Mo\u017eemo li se zaista voditi standardima koje su postavili Stephen Hawking, Usain Bolt ili Majka Tereza? Ve\u0107ina nas nije niti naljedila lanac hotela, niti smo se rodili u visokom dru\u0161tvu sa svim unaprijed datim statusima i mre\u017eama.<\/p>\n

Brzi vojeristi\u010dki pogled na Instagram ra\u010dun Kim Kardashian otkriva ne\u0161to potpuno druk\u010dije o na\u0161im uzorima. Jedna od dru\u0161tveno i ekonomski najprivilegiranijih \u017eena na ovom planetu ima ne\u0161to vi\u0161e od 116 milijuna sljedbenika na Instagramu. A ona ni nije na prvom mjestu. To mjesto pripada Seleni Gomez. Broj njenih sljedbenika jednak je onom stanovni\u0161tva dana\u0161nje Rusije, ili 40% populacije SAD-a. A ako uzmemo u obzir prosje\u010dnu dob sljedbenika Kardashian ili Gomez, \u010dini se da su mla\u0111e generacije svoje vrijednosti postavila na drugo mjesto od onog na kojem bi Zagzebski voljela da one jesu.<\/strong><\/p>\n

Dva su nam moderna mislioca dala zanimljiv uvid u problem ili odnos imitacije i divljenja – naime, Jean-Jacques Rousseau i Soren Kierkegaard. Prvi, francuski mislioc osamnaestog stolje\u0107a, izra\u017eava duboku zabrinutost radi imitacije uzora. Za Rousseaua, cijeli fenomen opona\u0161anja destruktivan je po ljudsku individualnost, autenti\u010dnost i proces stvaranja vrijednosti. Opona\u0161anje uzora, \u010dak i onih najcjenjenijih, rezultira samootu\u0111enjem i anksiozno\u0161\u0107u. Sljedbenik\/ca \u017eeli biti bilo tko osim sebe samog\/same.<\/strong>\u00a0Rezultat tog eksperimenta otu\u0111enja i nelagode mo\u017ee se vidjeti na ljudima \u010diji se stvarni \u017eivoti podvrgavaju \u017eivotima drugih na dru\u0161tvenim medijima. Internet je pun ispovijesti nekada\u0161njih zvijezda dru\u0161tvenih medija\/influencera\/uzora \u010diji su \u017eivoti stradali radi uspjeha. Njihove online persone pojele su njihovu stvarnu li\u010dnost. Nepoznato njihovim fanovima, mnogi od njih na kraju su trebali zna\u010dajnu profesionalnu psiholo\u0161ku pomo\u0107.<\/p>\n

Danski vjerski mislilac iz devetnaestog stolje\u0107a, Kierkegaard, ukazuje na tendenciju divljenja i opona\u0161anja ljudi koji su poput nas, te smatra kako ih ne imitiramo kako bismo stekli vrline, nego kako bismo se uklopili.<\/strong> Divimo se prosje\u010dnom i onome \u0161to se smatra prikladnim; tako shva\u0107eno divljenje i imitacija suprotni su inicijalnom shva\u0107anju morale izvrnosti koja se pripisuje divljenju u moralnoj imitaciji. To zna\u010di da ne opona\u0161amo ono \u0161to je vrijedno divljenja jer je\u00a0izvanredno u bilo kojem smislu, ve\u0107 ono \u0161to je obi\u010dno i nezahtjevno. \u010cini se da, u suprotnosti Zagzebskiju, Kierkegaard smatra da se divimo stvarnim osobama i onome \u0161to dolazi s njima u paketu.<\/p>\n

Nadalje, Kierkegaard razlikuje divljenje i imitaciju. \u010cak i ako smo sretni da pogodimo dobar uzor, divljenje ne vodi uvijek do opona\u0161anja. Divljenje uzorima poziva nas da o sebi razmi\u0161ljamo kao o boljim osobama, ali ne\u0107e nas nu\u017eno natjerati da se mijenjamo. Kako bi se to dogodilo, potrebna je subjektivnost. Me\u0111utim, ni ne\u010dija probu\u0111ena subjektivnost ne \u017eeli da osoba postane poput nekog drugog nego, Kierkegaardovim egzistencijalisti\u010dkim rje\u010dnikom, poti\u010de nas da postanemo mi sami.\u00a0<\/em><\/strong><\/p>\n

Pitanje je: Imitirati ili ne imitirati? Aristotel je (skoto) bio u pravu- ne mo\u017eemo da ne imitiramo (i jedina smo vrsta koja previ\u0161e imitira). No u svemu tome mo\u017eemo se prisjetiti da ono divljenja vrijedno nije uvijek moralno po\u017eeljno. A \u010dak i kad jest, takva imitacija ima svoju u tim trenucima jo\u0161 neotkrivenu cijenu koju pla\u0107amo po pitanju vlastite individualnost, sposobnosti djelovanja i autenti\u010dnosti. Kao \u0161to bi Kirekgaard to mogao sro\u010diti, u svijetu punom Kardashiana, nemojte biti Diana – budite vi sami.\u00a0<\/strong><\/p>\n

Wojciech Kaftanski\u00a0<\/strong><\/p>\n

\u010clanak je preveden uz dopu\u0161tenje autora i portala ABC.\/\/Permission for translation given by the author and the portal ABC.<\/p>\n

Izvor<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kako prona\u0107i sebe u svijetu punom Kardashiana, Instagrama i influencera? I za\u0161to bi to moglo biti dobro za nas? 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